Inolvidable Boutique is a hybrid online shop established by a proud Latina born and raised in Chicago's Pilsen neighborhood. Inolvidable Boutique offers unique jewelry, new evening gowns, and consignment gowns for the modern-day busy professional woman.
I worked closely with the business owner to develop a project brief for Inolvidable considering the client, product, context, problem/need, goals and objectives, audience, customer value proposition, and personas. I developed a brand identity for the boutique, including type pairings, logos, marks, icons, and color palettes. I elevated the business’ packaging by researching various options considering the look and feel of the brand and experience of the user.
