Bags to Butterflies

Lack of employment opportunities largely contributes to the revolving door of incarceration. Bags to Butterflies’s goal is to shut that door and lock it behind them. Bags to Butterflies provides formerly incarcerated women, their butterflies, the second chance they need. By giving them a platform to channel their emotions, the butterflies create unique, one-of-a-kind bags that authentically capture their individuality while simultaneously ensuring employment and success after prison.

I collaboratively developed a brand identity for Bags to Butterflies. The collaborative process included type pairings, developing a Pantone color palette, and website development. I spearheaded the design of the Logo in order for it to reference the organic flow of paint the handbags are known for. To realize the brand I developed a business card and Meet the Designer cards that would be included in the packaging of each product.