The Beta Upsilon chapter of Phi Iota Alpha is a work-hard, play-hard Latine-based fraternity that focuses on cultivating trailblazers, professionals, and intercultural thinkers. Members strive to embody these 3 ideals: Strength, Integrity, and Friendship. We unapologetically embrace our identities and the impact it has on the communities we serve.

I established a brand identity for the chapter considering our target audience, tone, mission and vision, and customer value proposition. I designed flyers, prints, icons, photography style, and a variety of graphics. Since the Fraternity was established in 1931, I worked closely with the national team to redesign our fraternal crest into a modern design that works with a digital and print format.